Ask HN: What is going on in the ad-tech market?
Ask HN: What is going on in the ad-tech market?
4 by in_vestor | 2 comments on Hacker News.
The NYT ran a story this week about deterioration ad quality. It’s obvious to everyone here that services like google search, social media, and YouTube have had user experience vastly degraded in the hunt for ad revenue. Apps and sites that should have long ago perished are able to linger on like ghosts, endangering user data (MySpace still exists). And yet this earnings quarter, we learned that companies are doing better than we expected. Meta is growing its user base and google is increasing its clicks. Despite the wishes of the media, twitter is doing OK. Dilapidated app companies continue to raise funds. What is going on? What would cause the ad-funded ecosystem to fundamentally change? Looking for insight from people on the front lines.
4 by in_vestor | 2 comments on Hacker News.
The NYT ran a story this week about deterioration ad quality. It’s obvious to everyone here that services like google search, social media, and YouTube have had user experience vastly degraded in the hunt for ad revenue. Apps and sites that should have long ago perished are able to linger on like ghosts, endangering user data (MySpace still exists). And yet this earnings quarter, we learned that companies are doing better than we expected. Meta is growing its user base and google is increasing its clicks. Despite the wishes of the media, twitter is doing OK. Dilapidated app companies continue to raise funds. What is going on? What would cause the ad-funded ecosystem to fundamentally change? Looking for insight from people on the front lines.
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